Corporate Overview High-performance for Mission-Critical, Time-Sensitive Traffic over your existing IP network ivulet Communications offers a complete product suite Rthat enables medical, government and carrier customers to flawlessly transport high bandwidth, mission critical and real-time applications over existing IP networks. With Rivu- let products, organizations can realize the economic benefits Through its unique of IP-based convergence without compromising application combination of breakthrough quality or network utilization. Rivulet supports applications, including IPTV, VoIP, video, and TDM (circuit emulation), in technology, strong leadership their native modes while guaranteeing a Quality of Service and partners, and a proven (QoS) equivalent to traditional TDM networks. ability to bring high-value Delivering high-definition medical video transport and storage over your existing IP networks A major trend in modern healthcare is the growth of video, which is becoming solutions to its customers, an important part of improved patient care as well as doctor training and collabo- ration. Rivulet’s solutions are being used today to transport, archive and access Rivulet Communications high-definition medical video throughout the hospital campus over the existing IP infrastructure. The video quality delivered by Rivulet’s solution is superior to enhances solution value traditional IP video or analog solutions and can be accessed anywhere that a computer can be connected to the network. You get real-time, high-definition for current and medical video anytime, anywhere. future customers. Rivulet’s medical archive system stores high-definition medical video that can be viewed on-demand over the network, and edited frame-by-frame, unlike highly compressed systems. You get high-definition medical video storage that is com- patible with third party storage solutions and can also be used to create high- definition video for medical seminars. © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Corporate Overview Real-time applications to achieve network in such a way that there are no Sloan-Kettering Cancer Center and New mission success. conflicts for switch and router resources. York University Medical Center. In government and carrier applications, DST can be deployed in software or hard- Rivulet’s solutions are used to perfectly ware endpoints that manage critical appli- Rivulet’s technology and scalable solu- transport VoIP, IPTV, TDM (Circuit Emula- cation flows in the time domain. As each tions are best suited for: tion), video and satellite communications flow is established, DST automatically ❏❏ High-definition video for medical, sur- over the existing IP network. Through discovers an open “time slot” through the gical and teaching use the use of the Rivulet solution these network and reserves that slot, thereby ❏❏ Mission-critical voice and video trans- payloads can be transported without eliminating any contention. port for military communications assur- the impairments typical of IP networks. ance As a result our customers can confi- The benefits of DST are: ❏❏ Convergence of voice (VoIP), TDM dently achieve network convergence ❏❏ Minimization of jitter and delay (Circuit Emulation), data, and video on and increase network utilization, while ❏❏ Elimination of packet loss a single IP network reducing the cap-ex and op-ex associ- ❏❏ Ability to increase network utilization to ❏❏ Migration of end-user applications ated with continually over-provisioning over 90% from legacy networks (TDM, ATM) and re-engineering the network. ❏❏ Improved performance of best effort onto flexible, efficient IP networks traffic ❏❏ Video-conferencing and tele-presence Unique patented technology fill- ❏❏ Lower application latency on low band- ❏❏ High-definition medical video distribu- ing real-time needs width links tion and storage Rivulet’s patented technology dramati- cally improves the quality, reliability and DST was designed from the beginning to Leading edge partners performance of applications that run over scale to the largest of networks. Scaling Rivulet has established key partnerships IP networks. of DST is accomplished by distributing the with leading vendors in the government, discovery and placement of flows in the medical, and telecom sectors to better Demanding applications such as Medical endpoint systems, rather than in a central- address the specific needs of customers Video, Circuit Emulation and Video Con- ized flow manager. In addition, the Rivulet and our target markets, and the company ferencing require the highest possible Global Manager monitors the endpoints, continues to seek new partnerships that quality and lowest latency. Unfortunately, and enables user friendly endpoint man- meet customer needs. IP networks by their nature may suffer agement and seamless integration into from impairments that negatively impact third party management systems through Founded in September 2003 in Ports- the quality of the application, includ- an API. mouth, New Hampshire, Rivulet is a ing delay, jitter and packet loss. Existing privately held firm. In October 2007, the QoS schemes may optimize one of these Rivulet’s technology revolutionizes IP company made the decision to move impairments at the cost of another. networking. Through the implementation its headquarters to Herndon, Virginia, in of DST, IP networks can operate with the Dulles Technology Corridor, where it TDM characteristics. As a result, DST Rivulet’s Dynamic Synchronization would be in close proximity to key target enables critical applications to run over IP Technology™ (DST) can virtually elimi- market segments, including the federal networks with improved quality, reliability nate all of these impairments simultane- government. The company has strong and performance ously while enabling link utilization to backing from an investment group that increase to more than 90 percent. The includes Menlo Ventures, ATA Ventures, Currently, Rivulet has five applications secret sauce of DST lies in its ability to and Performance Equity Management. utilizing its core technology under active manage IP flows as they traverse the net- review by the U.S. Patent Office, with work so that they never compete for the Through its broad product portfolio, break- several more applications nearing patent same network resources and, therefore, through technology, strong leadership and application status. The technology has cannot impact each other. DST improves partners Rivulet Communications is deliv- been successfully tested and validated by the priority-queuing capability available in ering network convergence solutions for industry leaders, including Cisco Systems existing routers and switches by enabling its customers. For more information, go to and Verizon Networks. In addition, the tech- the network with “timing awareness.” www.rivulet.com. nology has been proven in the demand- ing environments of world-renowned Once the network is timing-aware, each healthcare institutions, including Memorial flow can be synchronously placed on the Research and Development/ Headquarters: Customer Service 12950 Worldgate Drive, Suite 100 75 Rochester Avenue Herndon, VA 20710-6005 Portsmouth, NH 03801-2852 Office: 703.439.1230 Office: 603.570.4200 Fax: 703.439.1298 Sales: 603.570.4255 Email: sales@rivulet.com www.rivulet.com ©2008 Rivulet Communications, Inc. All rights reserved. DS-COV-01-0208 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. IES-500 IES-500 Guaranteed Real- Time Application Assurance Versatile and Scalable Applications he IES-500 system is part of Rivulet’s family of IP endpoint systems ❏❏ High-definition medical video Tthat can be combined to provide complete solutions for real-time appli- networking cation service delivery. These solutions provide superior quality delivery ❏❏ Voice, video and data convergence for a variety of real-time service applications riding over IP, including per- over IP fect high-definition medical video delivery for hospitals; high-definition, ❏❏ Military circuit to IP migration real-time video for surveillance networks; and migration of highly sensitive ❏❏ Video surveillance networks ❏❏ Studio-grade video distribution encrypted circuit traffic to IP for secure applications. ❏❏ Wireline and wireless provider circuit Rivulet’s products are based on a highly scal- Conventional IP loading practices caution backhaul able and flexible endpoint system design against allocating more than 30 percent architecture combined with patented Rivu- of network capacity for real-time services. Features let technology. The result is a system that When these services approach that limit, ❏❏ Flawless real-time application delivery enables economical scaling of traffic appli- the solution is typically to throw more band- over IP networks cations at the edge of the network. Using width at the problem, a costly and wasteful ❏❏ Highly scalable endpoint technology Rivulet’s Dynamic Synchronization Tech- exercise. Rivulet addresses the issue at the that works over existing IP nology™ (DST), all application flows are application source and avoids any chance of routers/switches given a guaranteed, time-synchronized path other data traffic interfering with real-time ❏❏ Variety of traffic interfaces for high- through the IP network. Furthermore, DST is traffic, allowing more than 90 percent utiliza- definition medical video, TDM, and activated at the endpoints and works seam- tion of IP network resources. serial data applications lessly over installed routers and switches ❏❏ Simplified end-to-end flow set-up and Solutions for Any Real-Time Application with no modifications to the embedded IP management The IES-500 is Rivulet’s most versatile and network equipment infrastructure, except scalable endpoint system. It provides up to 20 for setting priority queuing if it is not already Benefits ports to support a wide range of application in use. ❏❏ Significantly improves user application requirements and media interfaces. Each port performance for video, voice, and Rivulet DST assures guaranteed TDM-like can be independently equipped to match any circuit-based services performance across your existing IP network initial or future growth requirements. The IES ❏❏ Confidently migrates real-time circuit to deliver real-time traffic with zero packet family is fully interoperable to enable mixed and video applications to IP loss, low latency, and bounded jitter. Unlike IES-150/IES-500 network configurations. ❏❏ Leverages the installed LAN and IP other Quality of Service (QoS) approaches, network for widespread, economical High-definition video support is enabled Rivulet DST guarantees timely, error-free application delivery via the use of a JPEG-2000 codec for both delivery of multiple simultaneous data ❏❏ Increases network utilization for real- standard and high-definition video formats. flows—even when your network is heavily time services A wide variety of video interfaces allows congested. © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. IES-500 Simplified, Highly-Secure Management connection to a range of video cameras and A built-in Application Program Interface (API) The IES-500 system can be managed with monitors used in hospital and other industrial provides additional versatility for custom an easy-to-use Command Line Interface networks. The software-configurable circuit- integration of third-party applications and ele- (CLI) or a remote GUI-based management based interfaces include T1/E1 support as ments, such as touch panel control consoles. system. Application flows can be instantly well as serial data interfaces in a variety of If an IP network failure occurs, the RGM set up between any endpoints in the net- formats, such as RS-530 with data rate sup- automatically re-establishes all flows upon work. The system will automatically and port up to 15 Mbps. The zero packet loss and restoration of the network. dynamically find a high-priority path clear low latency performance of Rivulet’s tech- through the IP network to the destination Access to the Rivulet IES endpoint systems nology makes it an ideal solution for support- endpoint and lock in the application flow for and the management system can be con- ing encryption devices and satellite transport immediate service connection. trolled via its high-security features, includ- typically used in military applications. ing encrypted protocols, password-based The Rivulet Global Manager (RGM) provides a The IES-500 packetizes the video or circuit authentication, SSH, and SNMPv3 commu- simple Java-based graphical user interface to application traffic into flows for transport over nication protocols. The security features are support a highly scalable network of IES sys- the IP network. It communicates with other also designed to meet FIPS140-2 compliance tems. The RGM has a flexible, open design endpoint systems in a Rivulet network. for US Military network applications. for future application module development. Technical Specifications Serial Data, 75 bps up to 15 Mbps ❏❏ Approx. 30 lb. (13.7 kg) without cards; The IES-500 is built on a compact PCI mid- ❏❏ Dual-port, independently configurable approx. 50 lb. ( 22.7 kg) fully populated plane bus with two discrete segments. The ❏❏ Configurable data rates: 75, 150, 300, chassis supports up to 10 peripheral slots that 600, 1200, 2400, 4800, 9600, 19,200, Electrical can be equipped with any combination of ser- 38,400 bps, Nx56/64 Kbps up to 15 ❏❏ AC Input: 90 to 265 VAC, 47-63 Hz. vice port cards, two communications control Mbps ❏❏ DC Input: -36 to -72 VDC modules, two network clock units, an alarm/ ❏❏ Synchronous or asynchronous data ❏❏ Output Power: 325 Watts (Max.) fan unit, and two power supplies. When using support the dual-port modules, the system can sup- ❏❏ RS-530 (EIA-530) connection Temperature port up to 20 physical interfaces. Ethernet, 10/100/1000 Mbps ❏❏ 10/100/1000 BASE-T ❏❏ 32° to 122° F (0° to 50° C) Interfaces ❏❏ Manual or auto-negotiation for speed and duplex operation Thermal Output Video ❏❏ SD Video Protocols ❏❏ Up to 1,366 BTU/hour at maximum ❏❏ NTSC, 720x480 resolution configuration ❏❏ S-Video, 3.5 mm audio connec- IP tors ❏❏ IPv4 (IPv6-upgradeable) Altitude ❏❏ DV-25 codec at 30 Mbps ❏❏ IP TOS / DiffServ ❏❏ XGA Graphics ❏❏ DHCP ❏❏ -50 – 10,000 feet (-16–3,048 meters) ❏❏ XGA, 1024x768 resolution Management ❏❏ 15-pin D-sub connectors ❏❏ SNMPv1, v2c, v3 Humidity ❏❏ JPEG 2000 codec at 30 Mbps ❏❏ SSH ❏❏ HD Video (planned) ❏❏ AES, 3DES Encryption (FIPS 140-2 ❏❏ 5% to 95% non-condensing ❏❏ 720p, 1280x720 resolution Compliant) rd ❏❏ HD-SDI and DVI video, 3.5 mm ❏❏ XML-based API for 3 party app sup- Compliance audio connectors port ❏❏ JPEG 2000 codec at 30 Mbps The IES-500 has received these certifica- Chassis T1, 1.544 Mbps tions: ❏❏ Dual-port, each independently con- ❏❏ EMI: FCC Part15, Class A (U.S.A.), ❏❏ 14 in (35.56 cm) D x 19 in (48.26 cm) W x figurable ❏❏ CSA C222.2 #225 5 RMU (8.75”/22.23 cm) H ❏❏ RJ-48 or wire-wrap connection Research and Development/ Headquarters: Customer Service 12950 Worldgate Drive, Suite 100 75 Rochester Avenue Herndon, VA 20170-6005 Portsmouth, NH 03801-3852 Office: 703.439.1230 Office: 603.570.4200 Fax: 703.439.1298 Support: 866.RIVULET (748.8538) www.rivulet.com ©2008 Rivulet Communications, Inc. All rights reserved. DS-IES500-06-0908 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Rivulet Global Manager Fast, simplified set-up and provisioning of Endpoints and Services Benefits he Rivulet Global Manager (RGM) simplifies network management by ❏❏ Manage individual services or ports from Tproviding administrators a representation of their entire Rivulet network. any client PC / terminal This global view makes it easier to plan management activities across the ❏❏ Fast, simplified set-up and provisioning of network, decreasing the time spent performing repetitive tasks. endpoints and services ❏❏ Single point of monitoring for entire The RGM displays a summary view of logged, and delivered to the appropriate end- service network with support for external active flows between all Rivulet devices. An point by the RGM. This client-server architec- management system reporting administrator can then focus on both live and ture allows local and remote administration ❏❏ User-friendly GUI inactive connections between any subset of from any connected PC. ❏❏ Customizable features such as service systems. Lower level views show services pooling The intuitive user interface of the RGM Cli- and operating status at a single endpoint ent makes it easy to manage large networks system level. The deepest level of granular- Applications from a single control panel. Functions include ity provides access to a single service flow, Management of real-time application flows in the ability to provision, connect and discon- and even an individual port’s unique settings. a Rivulet network: nect services, monitor service performance, Extensive viewing and sorting capabilities ❏❏ Live and stored video delivery in a interface with billing systems, and diagnose help administrators find and monitor the hospital or surveillance network faults. An open API also allows integration most critical services, even as the definition ❏❏ Setting up circuit-based transport across of RGM functionality into third-party vendor of “most critical” changes from one moment an IP network platforms. Whether the primary manage- to the next. ❏❏ Usage in a high-security environment, ment interface is the RGM client or a third- such as US Military networks The RGM scales from small to very large party program, RGM greatly simplifies the installations. An operator can start with an administration of real-time network services. Features economical solution for a small network ❏❏ Sophisticated GUI for point-and-click Administration that’s flexible and secure configuration and expand the system to sup- provisioning The RGM combines high security features port a larger network configuration simply by ❏❏ Secure access via strong user with flexible administration capabilities upgrading the license software. authentication and encrypted log-ons to manage the network and its users for ❏❏ Alarm and status reporting to user Point-and-Click Administration for Appli- authorized access to specific endpoints or interface and via SNMP cation Flows functional areas. User access is established ❏❏ Open API for integration into 3rd party The RGM makes it easy to create, control, through the assignment of unique user IDs platforms and monitor application flows in a Rivulet and passwords that are stored in encrypted ❏❏ Dual redundant power supply and hard network. The versatile client-server architec- form. Different levels of access can also be drives ture includes a server-grade Linux platform assigned to create functional categories for with a sophisticated Graphical User Interface users – e.g. monitor network activity vs. (GUI). The RGM client allows control of the set- up/tear-down services. Management RGM server from ordinary PCs. Commands protocols and SNMP communication are also entered via the GUI interface are received, © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Rivulet Global Manager Main RGM GUI Windows encrypted, using techniques that meet FIPS offline, on-demand. Multiple connections The RGM performs four general tasks to 140-2 specifications for Federal Government hosted by separate endpoint systems can manage your Rivulet network: applications. then be activated or deactivated easily. Port pooling grants separate systems access to ❏❏ Communicate with Rivulet endpoints Multiple RGM Clients can be active on one shared resources in an organized fashion. ❏❏ Record all information about regis- work station at the same time. This allows tered Rivulet devices, active and inac- administrators to manage several groups of The API gives third-party developers the tive services, their capabilities, and endpoint systems, whether they’re in the option of programming their management current status same routing environment or in separate platforms to communicate directly with ❏❏ Set up , manage and monitor new flows, network domains. Multiple RGM Clients can RGM. The API can be integrated with touch tear down flows, and pool ports of the also be active at different locations simulta- panel controllers, video control surfaces, and same type together to manage as a neously. PC-based applications, allowing third party single entity interfaces to set up, monitor, and take down Automated, convenient, & customizable ❏❏ Manage the exchange of information and services through a central RGM system. All The RGM enables administrators to group commands between Rivulet endpoints, operating information about equipment and individual ports into pools, enabling the con- the RGM Server platform, the RGM Cli- services is stored in a non-proprietary SQL trol of multiple systems and connections as ent, and third party management applica- database located on the server. a single, discrete unit. All service parameters tions interfacing with RGM via the open can be saved, allowing that same connection API to be activated again in the future, or taken Technical Specifications and Thermal Output Compliance Requirements – RGM-100 Server: ❏❏ Up to 1176 BTU/hour (max.) ❏❏ EMI: FCC Part15, Class A (USA) Chassis ❏❏ 607 BTU/hour (nominal) ❏❏ Safety: UL/CSA 60950-1/ EN 60950-1 ❏❏ HxWxD: 1.68 in (4.3 cm) x 17.60 in Temperature LAN Interface (44.70 cm) x 21.50 in (54.61 cm) ❏❏ 50° to 95° F (10° to 35° C) ❏❏ Gigabit Ethernet port ❏❏ Approximately 26 lbs (11.80 kg Altitude Requirements for PCs running Electrical the RGM Client: ❏❏ -50–10,000 ft. (-16–3,048 m.) ❏❏ AC Input: 90V-140 VAC, 180-264 VAC, ❏❏ Windows XP or Linux 2.5A Humidity ❏❏ Ethernet network interface connection of ❏❏ Output Power: 345 Watts (max) 10/100 or greater speed ❏❏ 177 Watts (nominal) ❏❏ 20% to 80% non-condensing ❏❏ Support for Java Runtime Environment Version 6 Update 2 Research and Development/ Headquarters: Customer Service 12950 Worldgate Drive, Suite 100 75 Rochester Avenue Herndon, VA 20170-6005 Portsmouth, NH 03801-3852 Office: 703.439.1230 Office: 603.570.4200 Fax: 703.439.1298 Support: 866.RIVULET (748.8538) www.rivulet.com ©2008 Rivulet Communications, Inc. All rights reserved. DS-RGM-04-0308 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Service Should Be Easy—and Reliable Customers expect reliability—not excuses. At Ocular Networks, we demand nothing less from ourselves. That’s why Excellence is the keystone of our Products and Services. Just as our Optical Service Exchange™ (OSX™) products can spin raw bandwidth into the gold of profitable, high-volume SM services, our MetroCare Family of Support Services can deliver unparalleled reliability and support to your customers—seamlessly and powerfully. Like the philosophy that guides our powerful single-switch architecture, the MetroCare approach is simplicity itself—for you! At Ocular Networks, we sweat the details so you don’t have to. And as with our products, the results are freedom and flexibility: freedom in making our best freely available, and flexibility in how you get it. Ocular Networks: the best technical staff Easy, Flexible Access to Our Best—Your Way and the smoothest, most powerful web site around. Plus, the best turn-around in the Through our web gateway, we offer easy, unfettered access to our business in getting you real answers. Fast. “intellectual capital.” If you prefer the human touch, support engineers are just a phone call away. And that’s the beauty of MetroCare. With a variety of easy and economical solutions, we work with you to ensure that your networks are always available. And always competitive as application and service requirements expand or change. In all, four distinct service program portfolios are available: © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. nEducation and Training: Training and are but a few of the features available online, services. All while maintaining your network at hands-on workshops—we have a course 24 x 7 x 365. Here’s a quick look at each: peak performance. for every Ocular product. And every budget. Business Services. Make your case.nOnline-Hot-line: Access to our internal neServices: This is our Online-Hot-line for problem management system allows you to Meet your business goals. status, history, and tracking. Plus, use our own information systems to open We offer first-class consulting support, too. documentation (including technical how-to new cases or check the status of a pending Whether it’s pre-sales support, developing a papers) and software downloads. All just a case. Not only are you able to offer com- business plan, or helping you introduce new few clicks away. services to your customers, Ocular’s ments, but our web-based system delivers better accuracy in problem reporting. How? professional consultation services can help you nProduct Support: With engineering By having all interactions in one repository meet key business goals. We also offer a support and on-site network assistance, we so that all the parties involved can engage in complete suite of services, including network have everything you need to boost your in- collaborative problem-solving. Review your design seminars, consultation services, and house expertise. complete business solutions. history. Create reports. With our Online-Hot- nBusiness Services: From pre-sales line, you’re on the fast track to better manage support to consultations to professional your network problems—and your business. Ocular’s MetroCare services, we have top-notch consultants— Family of Support Services: nInfoWarehouse: Information is power. professionals who can help you firm up Customized to fit your needs Peruse technical libraries. Update your your network plans or business case. technical knowledge, problem solve, or Today’s business customers want what they Education and Training: Optimize Your just get to know your equipment. With want and no more. Above all, they expect high- Operations—and Your ROI. InfoWarehouse you can do it all— quality services around the clock—no excuses. Superior learning at an affordable price is the on your time. That’s why we customize Ocular’s objective of Education and Training. Bottom nSoftware Services: Subscribe to our MetroCare Family of Support line: we have everything your engineers need to software update or software upgrade agree- Services Portfolios to meet your specific needs. install, commission, and maintain each Ocular ments. When you do, download mainte- Whatever the need—the business and life cycle product at peak performance. All in a way that nance updates and feature software releases requirements of particular market sectors, or the maximizes critical operations resources. And at your convenience. It’s fast, and it’s easy. needs of particular targeted customers—we revs up your ROI. create a plan especially for you. nSupport@ocularnetworks.com. Want to We keep classes small so instructors can tailor contact us with some general comment or The MetroCare Family of Support their lessons to the needs of the individual. question? No problem. Just e-mail us at Services. Supporting you so you can better With an emphasis on hands-on experience, support@ocularnetworks.com support your customers. students maximize their exposure to the Product Support. What you need. When equipment. The result: they can discover the For more information: you need it—fast. true power and flexibility of Ocular’s solutions. EMail: support@ocularnetworks.com Ocular’s MetroCare Product Support e-Services: Round-the-clock customer portfolio offers the core support options needed Direct Line: (703) 259-2794 support, 24 x 7 x 365. to compliment your in-house technical expertise. Toll Free Support: 877-599-9124 Ocular recognizes the powerful advantages of Implementation services. Parts replacement. On- online customer support. That’s why our site repair. Network lifecycle services—these are eServices portfolio offers a full range of value- just a few of the ways we help you protect your added, electronic support. Problem investment. Above all, Ocular’s preferred pricing management, informational databases, FAQs, gives you the power of choice, allowing you to documentation, and software downloads: these control costs with reliable, affordable support ©2001 Ocular Networks, Inc. All rights reserved. Ocular Networks is a trademark and MetroCare is a service mark of Ocular Networks, Inc. Sunset Corporate Plaza II 11109 Sunset Hills Road Reston, VA 20190 Phone 703.803.9124 Fax 703.803.9724 Toll Free 877.599.9124 www .ocular networks.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Accelerate Performance through the FUSION of ROI-Growing Marketplace Tactics sm he centerpiece of the Phoenix Response Marketing Practice is ListOp , a patent-pending Phoenix Marketing International process that integrates T market research data, customer and prospect data, and market insights into actionable record level models. Phoenix clients have experienced significant lift rates on customer acquisition, cross-sell and retention efforts, as well as developed ROI increasing customer segments, utilizing the Phoenix targeting optimization process. Patent-Pending ListOp Process Phoenix Marketing International is one of the fastest growing market research companies in the US. Over the past ten years Phoenix has invested in building ListOp, our patent pending multi-dimensional modeling process. This process transforms strategic research insights into advanced analytic models. The models are then used to score your customer or prospect list turning your strategy into marketplace tactics. The ListOP process starts with the design of the research methodology and survey. Our designs incorporate current behavior, intended behavior and drivers of these behaviors. Our unique com- bination of industry expertise and response mar- keting expertise allows us to collect insightful research information that can be transformed into tactical solutions. Phoenix delivers tactical insights The survey information is then combined with into customers and prospect: data from our third party partners and, when applicable, your CRM data. Our advanced multi- Phoenix ListOp solution supports: dimensional iterative modeling process delivers ■ Prospect Acquisition a powerful actionable model. ■ Customer Cross Sell ■ Market Size and Forecasting ■ Product/Service Ownership and Usage ■ Propensity to Purchase ■ Behavioral Segmentation ■ Altitudinal Segmentation ■ Attrition and Defection Programs ■ New Product Targeting and Pricing www.phoenixmi.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Response Marketing Practice Overview Optimizer Overlays Accelerated performance through research Annually Phoenix conducts hundreds of thousands Through our syndicated and custom research services, For more household surveys to measure attitudes and behavior in the Phoenix Response Marketing Practice assists clients in Investment Services, Credit Card, Retail Banking, turning insights into tactical go-to-market solutions. information, Affluent, Automotive, Travel and Leisure, Healthcare, Media and Technology markets. All of this data is avail- The Phoenix Response Marketing Practice is a division please contact able to pass through our ListOp modeling process to of Phoenix Marketing International, one of the fastest produce proprietary scores. These quick, powerful and growing marketing services firms in the United States John Schiela, cost effective models are then overlaid onto your CRM and partner to many of the largest companies in the and prospect solution. Let the power of our industry financial services, consumer package goods, automo- President, data and experts accelerate your business. tive, and travel and leisure industries worldwide. Phoenix also offers advanced advertising and brand Phoenix Response Real Data = Real Results measurement along with direct marketing expertise. Phoenix has offices throughout the US. Marketing at For the past ten years, ListOp has supported our clients’ efforts in prospect targeting, customer cross sell, segmen- Phoenix offers a unique combination of industry expert- (215) 230-7878 tation, and market analytics. Real examples of past ListOp ise, methods and consulting services, combining pri- performance include: mary and syndicated marketing research expertise with or email database analytics and modeling proficiency. Applying ■ Cash Management Account Cross-Sell Model this information assists clients in improving the profit john.schiela@ Lift = 291% over live sales rep control group dynamics of their business. 76% of target hit with 30% of population targeted phoenixmi.com. ■ Credit Card Fee-Based Product Cross-Sell Model Lift = 213% over live mailing control group 57% of target hit with 35% of population targeted ■ Auto Insurance Cross-Sell Model Lift = 174% over live mailing control group 58% of target hit with 35% of population targeted ■ Business Credit Card Attrition Model Lift = 233% over live mailing control group 59% of target hit with 30% of population targeted © Copyright 2007, Phoenix Marketing International. All rights reserved. 336 Windy Run Drive Doylestown PA 18901 Phone: 215.230.7878 www.phoenixmi.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Web Value Index Optimize your website performance Healthcare Practice s your website having a positive impact on your brand? Is it driving your I brand objectives? Benchmarking your site performance is important for demonstrating its value and determining its role in your brand marketing. The Web Value Index is a tool that provides an tive measure of value. Value scores show how objective measure of your website’s effective- well the site serves customers’ needs, a prime ness. The index, along with measures such as vis- indicator of the site’s ability to acquire, convert, itor profiles, likelihood to recommend, and post- and retain customers by successfully executing visit intentions, provides an actionable system on content, navigation, speed, and ease of use. that enables you to measure the return on invest- This provides an actionable record of areas ment that you derive from on-line marketing whose improvement would lead to a greater strategies. We offer our clients the country’s return. You will also gain insight into post-site largest normative database used to measure cus- behavioral intentions. tomer experience at pharmaceutical websites. Superior client responsiveness, Benchmark your website’s creativity and flexibility. effectiveness Phoenix Healthcare offers clients qualitative, Providing you with clear direction for potential quantitative and continuous research. We inte- improvements, the Web Value Index, clearly grate discovery, quantification and customer shows which sites are meeting goals and expec- monitoring to guide clients in better managing tations and which ones are falling short on per- and influencing healthcare decisions among formance. In addition, the index indicates who is physicians, payors, and patients. By understand- using the site, how they are using it and what ing the dynamics of the healthcare-decision envi- they intend to do as a direct result of their site ronment, our services span the needs of our visit. These findings can help you identify the clients from clinical discovery through launch, to impact your website has on consumers and compliance, and to generic competition. We are benchmark your website’s effectiveness against best known for our creative problem solving and your competitors. customer value; this is evident by our strong repeat-client business record. The Web Value Index is based on a standardized questionnaire, which is implemented by inter- We are pioneers in marketing research about the cepting visitors using an image placed on the Internet. Our solutions deliver a unique approach client’s website. When your customer visits the that establishes how physicians, payors and website, they have the opportunity to complete patients influence each other and market per- the questionnaire providing a continuous, objec- formance. Phoenix Healthcare then works with www.phoenixmi.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Healthcare Web Value Index Practice Web Value Tree Dimension Drivers Value Dimensions Web Value Index Comforting Site 133 Trustworthy brand information 126 Visually appealing 119 Trust site with personal data 115 Quality of brand information 115 Right amount of condition info 115 Well-organized text 114 Quality of condition information 113 Quality – Content 117 Effective site navigation 113 Links go where expected 112 Quality – Form 122 Interesting information 110 Site relates well to visitors 109 Usability – Speed 111 11 8 Right amount of brand info 108 Usability – Ease 109 Helpful home page 107 Many ways to get information 107 Consistent presentation 107 Able to find specific info 107 Balanced text/graphics 106 For more Understandable medical info 105 Clearly written 103 Provides complete info 102 information, Our clients take direct action on the 21 Dimension Drivers, which can be organized into four Value Dimensions. This tree shows the visit our website at website delivers above average value across the board, including the overall VVI measure of 118. www.phoenixmi.com clients to determine the most beneficial and cost- Phoenix also offers advanced advertising and brand or contact effective methods to increase the value delivery of measurement along with direct marketing expertise. their products. Our communication and brand ana- Phoenix has offices in Rhinebeck (NY), Somerset Kathy Lee lytics practice and our multicultural research division (NJ), Detroit, Boston, Salisbury (MD), Chicago, Los help round out our product offerings to help you Angeles, Tampa and Miami. In January 2007, at (610) 272-2888 with all your pressing business issues. Phoenix acquired JZM, a full-service healthcare mar- ket research company, now known as Phoenix or email kathy.lee@ Phoenix Healthcare is a preferred vendor for many of Healthcare Practice, to serve as the foundation of its the leading pharmaceutical companies. new healthcare practice. phoenixmi.com. Accelerated performance Phoenix offers a unique combination of industry through research. expertise, methods and consulting services, combin- ing primary and syndicated marketing research Phoenix Healthcare is a division of Phoenix expertise with database analytics and modeling pro- Marketing International, one of the fastest growing ficiency. Applying this information assists clients in marketing services firms in the United States and improving the profit dynamics of their business. partner to many of the largest companies in the financial services, consumer package goods, auto- motive, and travel and leisure industries worldwide. © Copyright 2007, Phoenix Marketing International. All rights reserved. 2222 East Hwy. 54, Suite 300 Durham, NC 27713 Phone: 919.544.5448 www.phoenixmi.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. The Phoenix Ad Performance Index (AdPi) Audit for Banking Communications and Revolutionizing the way ad and brand tracking is done Brand Analytics Practice rom the leader in state-of-the-art research among Banking Customers, the Communications and Brand Analytics (CBA) Practice of Phoenix F Marketing International is pleased to announce the only category audit in the marketplace on Retail Banking that combines ad tracking, brand tracking and copy testing all into one study. This product is designed to overcome the ■ Trend analysis deficiencies of your current ad and brand trackers: the linkage between creative drivers, ■ Creative AdPi scores that accurately pre- media spending, ad recall and persuasion dicts in-market advertising performance and response. ■ In-Market AdPi scores that accurately pre- Phoenix is the only company in the marketplace dict response and ROI which has built advertising databases and predic- tive models and ad scores which takes all of these ■ Relevant norms elements into account ■ “Real Time” competitive intelligence All of our studies support three ■ Rich historical database with 2+ years of ad strategic initiatives observations ■ Understanding of your advertising and Survey content and sample design brand’s performance in the marketplace The survey consists of three sections: ■ Improving your ROMI: what your marketing is delivering in both short-term sales and ■ Brand leading indicators for all brands in long-term brand value the category ■ Making the best and most efficient use of ■ Advertising recall, response and ratings your marketing dollars ■ Actions taken as a direct result of the Benefits to clients are numerous advertising ■ Turnkey solution ■ Cost effective ■ Customize monthly reports www.phoenixmi.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Communications and Phoenix AdPi Audit for Banking Brand Analytics Practice The sample design is as follows: ■ Monthly online study of Retail Cr Creative eative Banking customers Line-to-date Media Spending Line-to-date Media Spending ■ Must have a cash management account, checking account, sav- In-Market In-Market ings account of 401K account Proven Recallers Non- Recallers ■ Approximately 2,500 respon- dents interviewed monthly Brand Awar w eness Communications Communications “Lift” to Brand “Lift” to Brand Advertising A g wareness Long-Term ROMI Long-Term ROMI ■ Respondents are responsible or Brand Impr mp ession share responsibility in deciding Purchase Consideration o what financial institutions their For more Communications Communications Shopping pp hhld uses, are 25+ years of age, Impact on Response Impact on Response Short-Term ROMI Short-Term ROMI and report household income of First or st information, Repeat pe over $25,000 Purchase h please contact ■ Client ad picks are proprietary to the clients that selects the ad John Garvey, at The Phoenix Communications and Brand Analytics (508) 647-0151 Practice is a division of Phoenix Marketing International, Deliverables one of the fastest growing marketing services firms in or email the United States and partner to many of the largest ■ All reports are customizable to meet you specific companies in the financial services, consumer package needs john.garvey@ goods, automotive, and travel and leisure industries worldwide. Phoenix also offers advanced advertising ■ Proprietary questions on your brand attributes and phoenixmi.com. and brand measurement along with direct marketing ad messaging are inserted into “flex” modules expertise. Phoenix has offices throughout the US. and reported to no other subscribers Phoenix offers a unique combination of industry expert- Accelerated performance ise, methods and consulting services, combining pri- through research mary and syndicated marketing research expertise with Through our syndicated and custom research services, database analytics and modeling proficiency. Applying the Phoenix Communications and Brand Analytics this information assists clients in improving the profit Practice assists clients in turning insights into tactical dynamics of their business. go-to-market solutions. © Copyright 2007, Phoenix Marketing International. All rights reserved. 5 Commonwealth Road, Suite 1B Natick, MA 01760 Phone: 508.647.0151 www.phoenixmi.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. ™ ™ LAMBDA LambdaCreate : FEATURES AND BENEFITS OpticalSystems SWITCH INTO THE OPTICAL FUTURE EASILY AND COST-EFFECTIVELY. s Lambda OpticalSystems’ integrated, all-optical switches incorporate the unparalleled high-performance of DWDM technology and GMPLS control plane at the metro core. These all-optical switches and software suite will: ■ Reduce your network operating expenses by up to 50%. ■ Eliminate the need for expensive conversion equipment. ■ Enable rapid provisioning to add higher revenue-producing services in minutes, not weeks. ■ Maximize your current network capacity and transmission speed. Single Point of Control allows network operators to auto- ■ Performance Management – discover the physical topology of the Allows network operators to track ™ The LambdaCreate network manage- network, including LambdaNode performance of circuits to manage ment software suite enables remote, real- 2000’s connectivity. The connection service level agreements (SLAs) and time, end-to-end control of all Lambda manager utilizes the topology data to provides optical and SONET/SDH Node 2000 switches in the metro/regional create bandpaths, bundle bandpaths performance monitoring counts network. The Lambda Optical Control into logical links, and provision end-to- Plane (OCP), the operating system running end optical circuits with different service ■ Security Management – Allows ™ on the LambdaNode , fully integrates levels (1+1, auto-restore, 1:1, and 1:N) network operators to protect the net- the LambdaNode switching family with work from unauthorized users and/or the LambdaCreate software suite. ■ Fault Management – Provides real- sabotage by controlling user access time fault detection, isolation, identifi- Comprehensive, Robust Functionality cation and correlation, as well as ■ Network Engineering Tool – Allows historical alarm and client information. network operators to plan ahead for Fully FCAPS (Fault-Management, This functionality enables remote trou- changes in network traffic and allocate Configuration, Accounting, Performance, bleshooting services that allow network bandwidth on existing equipment, or and Security) compatible, the operators to identify and correct current add new equipment to ensure SLAs are LambdaCreate software suite provides and potential network problems, mini- upheld. This includes examination of a robust functionality in all management mizing network downtime and making network grooming, capacity planning disciplines, including: the network more reliable and traffic growth, failure simulation, resiliency designs, and end-to-end path ■ Topology and Connection ■ Configuration Management – protection schemes Management – Addresses all the steps Allows network operators to configure necessary to discover, manage, and the LambdaNode 2000 integrated improve the reliability of the network. optical switches and dynamically More specifically, the topology manager manage inventory lambdaopticalsystems.com lambdaopticalsystems.com Data Sheet © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. ™ LambdaCreate Delivers an Intuitive, Efficient Interface LambdaCreate allows network operators to efficiently provision and optimize LambdaNode 2000 resources throughout the network. The software suite’s intuitive point-and-click graphic interface provides a single view of the entire network and each LambdaNode, allowing network operators to manage the all-optical network remotely from any location, at any time. This function- ality reduces the need for manual provisioning and network management – speeding service delivery and boosting network performance. LambdaCreate also includes a TMF-814 compliant CORBA interface to allow for easy integration with other network and service management systems. For more information about our all-optical switches and software suite, visit lambdaopticalsystems.com. TM Lambda OpticalSystems Corporation World Headquarters 12100 Sunset Hills Road Suite 100 Reston, Virginia 20190 Phone: (703) 689-9500 Fax: (703) 689-3795 E-mail: info@lopsys.com lambdaopticalsystems.com lambdaopticalsystems.com ©2005 Lambda OpticalSystems Corporation. All rights reserved. © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet ™ ™ LAMBDA LambdaNode 200: FEATURES AND BENEFITS OpticalSystems INTELLIGENT OPTICAL SWITCHING SYSTEM I Lambda OpticalSystems’ intelligent optical switching system incorporates an all-optical fabric with dynamic GMPLS control plane for metro, access and campus locations. The all-optical switching system and software will: ■ Provide transparent switching to any protocols ■ Switch bands or groups of lambdas on each switch port ■ Add dynamic fiber and wavelength support to static WDM transport networks ■ Enable education and government labs to research optical networks ■ Add all-optical switch function to OEO-based OXC junctions INTELLIGENT ALL-OPTICAL TRANSPARENCY SIMPLIFIES OPERATION ■ High density of 64 x 64 full duplex SWITCHING SYSTEM ports for small and medium switch The LambdaNode 200 a leading ■ No need to encapsulate traffic into a applications intelligent all-optical switching system common protocol. with integrated GMPLS control plane. ■ Saves space and power. Only 5.25 Designed for metro, access and campus ■ Optical signals can remain in native for- inches tall (3 telco rack units), the locations, it offers the ability to switch mat and switched in all-optical manner LambdaNode 200 can easily fit into traffic in native format without converting to decrease latency and provide a deter- a small telecom closet with a rated to electrical format which saves on space ministic path which are required for 640Gbps capacity if 10Gbs SONET or and power. The GMPLS software has been grid networks and eScience applications 10Gbs Ethernet protocols are used. tested for interoperability with leading INTELLIGENT SERVICE DELIVERY router and multi-service provisioning ■ Can support any protocol: Ethernet, platforms (MSPPs). ATM, IP, Fibre Channel, FICON, Video ■ Single management plane with point- CREATES DYNAMIC AND SURVIVABLE OPTIMAL DESIGN and-click LambdaCreate Services OPTICAL NETWORKS Delivery System Adding the LambdaNode 200 to an ■ Optical ports are scalable to any speed existing WDM network creates the ability from 50Mbs to 40Gbs. No need to ■ Fast single person end-to-end remote to provide intelligent path routing, mesh upgrade fabric for higher port speeds. provisioning/rearrangement and network protection that make networks rapid automatic restoration for the more dynamic and survivable. The ■ Optical ports can handle single or entire network. system is designed to upgrade an existing multiple lambdas. static single or multi-wavelength optical ■ Single LambdaCreate Optical Control transport network into a dynamic Plane across all LambdaNode 200s application-driven optical network. and 2000s. Optional protection mechanisms include: 1+1, 1:1 and 1:N. lambdaopticalsystems.com lambdaopticalsystems.com Data Sheet © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. ™ LambdaNode 200 Technical Specifications OPTICAL SPECIFICATIONS ELECTRICAL INTERFACES & LAMBDACREATE SOFTWARE INDICATORS SUITE ■ Fiber Ports 64 x 64 bi-directional ports (64 input ■ ■ ports and 64 output ports) non-blocking Craft Interface: RS232-C DB9 (female) Per-node Optical Control Plane (LambdaOCP) Software for intelligent node functionality ■ ■ Insertion Loss 4 dB (Max) Network Management Interface: ■ Ethernet 10/100 RJ45 Services Delivery System (LambdaSDS) Software ■ Spectral Variation 0.5 dB (Max) for element and network management (EMS and ■ Indicators: Fault & Active Controller NMS) applications ■ Wavelength Range: 1520 nm to 1565 nm ■ MANAGEMENT INTERFACE Fault & Active Optical Switch Fabric ■ STANDARDS Bit rate range: Independent POWER ■ ■ GMPLS (RSVP-TE) Protocol Supported: Independent ■ Input Voltage√-48VDC (Nominal), Range: –36 VDC to –72 VDC ■ ■ OIF UNI 2.0 Path Stability: 0.3dB (Max) ■ Input Current: 1 amp (Typical), 2 amps (Max) ■ ■ OSPF with Optical Extensions Loss Repeatability: ± 0.1 dB (Max) (RFC 2358, RFC2370) ■ Connector: Terminal Block, A + B redundant ■ Polarization Dependent Loss: 0.2 dB (Max) ■ LMP (draft-ietf-ccamp-lmp-09.txt) ■ Optional AC power ■ Polarization Mode Dispersion: 0.2 ps (Max) ■ SNMPv3 ENVIRONMENTAL ■ Optical Return Loss: 30 dB (Min) ■ Operating Temperature: -5 ºC (Min) to ■ Static Crosstalk: -70 dB (Max) 70 ºC (Max) For more information about our ■ all-optical switches and software suite, Switching Speed: 10 ms (Typical) NETWORK AND NODE visit lambdaopticalsystems.com. MANAGEMENT ■ Input Power: -20 dBm (Min) to +5 dBm (Max) ■ Point-and-click graphical user interface PHYSICAL SPECIFICATIONS ■ TL1, CLI ■ Optical Connectors: LC / PC ■ Standards-based CORBA interface TM ■ Fiber Type: Single Mode Fiber ■ Dimensions: Fits in standard 19” rack, 3RU high Lambda OpticalSystems Corporation (21.8” x 17.3” x 5.3”) World Headquarters 12100 Sunset Hills Road ■ Weight: 23 lbs. (10 kg) Suite 100 Reston, Virginia 20190 Phone: (703) 689-9500 Fax: (703) 689-3795 E-mail: info@lopsys.com lambdaopticalsystems.com lambdaopticalsystems.com ©2005 Lambda OpticalSystems Corporation. All rights reserved. © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Per-Se Physician Services Consulting Services Coding and Compliance Experts in the Business of Healthcare Protect your practice while improving profitability. olumes of complex billing regulations. meets the seven Federal Sentencing Guidelines VConfusing coding rules. Complicated and is tailored to your practice’s unique Medicare coverage policies. Any one of these risks and requirements. Components of our can put your practice at risk for lost reim- compliance plan include: bursement or even a federal fraud investigation. • Standards of conduct, policies and procedures Are you taking proactive measures to protect • Designation of a compliance officer and your practice? compliance committee • Customized compliance training for physicians Prevention is the best medicine. and staff At a time when the line between intentional • A confidential reporting process for compliance fraud and unintentional but large-scale errors concerns has blurred, Per-Se Technologies offers pre- • An auditing program to monitor documentation Protect your practice and ventive medicine to help keep your practice adequacy and coding accuracy financially healthy — and compliant. Our • Disciplinary guidelines for compliance Coding and Compliance Services can develop optimize revenue with infractions by members or employees and implement a framework for assuring • Procedures for handling suspected compliance that your services are properly documented, problems Per-Se Technologies’ billed and optimally reimbursed. Our expert coding and compliance The other side of compliance: Coding team can perform a full range of services coding and compliance completely and correctly for maximum to reduce risk, help you comply with reimbursement federal, state and industry compliance rules, Coding is a major component of compliance consulting services. Our regulations and standards, and improve and the first step toward receiving appropriate reimbursement, including: reimbursement for your services. Our coding • Compliance program development national experts can help team focuses not only on prevention of poor • Coding and documentation audits practices, but also encourages best practices — practices that are complete as well as • Charge ticket and superbill review you comply with laws and accurate and that support your clinical records. • Creation of compliance policies and standards Per-Se can help you evaluate the accuracy and of conduct regulations for patient completeness of your practice’s diagnosis and • Coding and documentation training for procedure coding to identify problems, errors, physicians and staff and missed reimbursement opportunities. services billing, coding and To make sure your coding is consistent We will customize a compliance and on target, our consultants: program to your practice’s risks and documentation — and challenges. • Develop or update superbills to assure your charges With industry-leading understanding of are captured correctly and avoid “code steering” compliance issues in clinical practice, our • Evaluate medical record documentation to assure improve reimbursement. compliance team can design and implement it supports accurate coding and reimbursement a comprehensive compliance program that © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Per-Se Physician Services • Provide customized coding and documentation in 20 years: the implementation of ICD-10-CM training for physicians and billing personnel and CPT-5. Some call this change “Y2K for • Educate registration personnel to capture infor- physicians.” Per-Se can position you for a mation needed to support the medical necessity smooth transition during the short time of your services allowed before the new coding and classifica- tion systems begin — and help keep your We understand your business. practice running without interruption. As a national leader in providing innovative business management services and solutions We’ll meet your business needs while to healthcare providers, Per-Se helps more you meet the needs of your patients. than 47,000 physicians and 2,000 healthcare With the proven expertise of Per-Se organizations meet the challenges of accounts Technologies’ Coding and Compliance receivable management, reimbursement Services, you can feel confident about the verification, and compliance with healthcare accuracy and completeness of your practice’s laws and regulations. No other company has coding and billing compliance. Our preven- the track record — or the national resources tive medicine can minimize compliance risks — to deliver the expertise that Per-Se can while optimizing reimbursement for your provide. patient care services — providing protection Our consultants are experienced in a for both you and your practice. full range of specialties and practice settings. Plus, they hold credentials from the American For more information on Consulting Services Health Information Management Association from Per-Se Technologies call 877/73PER-SE Coding and or visit our website at www.per-se.com. compliance facts and the American Academy of Professional Coders. • Based upon an audit of statistically valid claims samples, $1.5 billion in Medicare claims We deliver what you need. Federal Sentencing Guidelines Elements was incorrectly coded by We’ll implement a solution that’s powered of a Compliance Program physicians in 1999. by in-depth knowledge of coding, billing An organization with an effective compliance program may • Since the 1986 False Claims unwittingly be a party to fraudulent practices. However, the regulations and payer policies. Our team Act Amendments, qui tam Federal Sentencing Guidelines provide for substantial reductions has seen most specialties and myriad billing (“whistle-blower”) suits have in, or even elimination of, criminal and monetary penalties for arrangements and will build on that experi- recovered nearly $3 billion, with organizations with effective compliance programs. At a minimum, ence to create a powerful, customized more than $458 million recovered a comprehensive compliance program should include the following and 483 cases filed in 1999 program for your practice. seven elements: alone. Average qui tam recovery: Whether you need a la carte consulting • The development and distribution of written standards of conduct $5.8 million. Average award to • The designation of a chief compliance officer services (such as a coding audit or inservice) the relator (“whistle-blower”): • The development and implementation of regular, effective or a full compliance program, Per Se has a $1 million. education and training programs for employees cost-effective solution for your practice. With • The maintenance of a process to receive complaints and the • From 1995 to 1997, pending civil Per-Se as your partner, you can proactively adoption of procedures to protect the anonymity of complainants healthcare fraud cases increased tackle coding and compliance issues that and prevent retaliation 285 percent. could adversely impact your practice. • The development of a system to respond to allegations of • Penalties for individual practices improper or illegal activities can quickly add up to hundreds • The use of audits or other evaluation techniques to monitor Are you aware of and prepared for of thousands of dollars. compliance Sources: Department of Health and Human Services Office upcoming coding changes? • The investigation and remediation of identified systematic of Inspector General and Taxpayers Against Fraud Besides addressing current issues, our coding (TAF), False Claims Act Legal Center problems and the development of policies prohibiting employment and compliance consultants can help prepare of excluded individuals you for the most significant coding changes © Copyright 2002, PST Services, Inc. d/b/a Per-Se Technologies. All rights reserved. HEADQUART E R S 2840 Mt. Wilkinson Parkway, Atlanta, Georgia 30339 Per-Se Technologies is a registered trademark 770/444-5300 ■ 877/73PER-SE toll free ■ www.per-se.com of Per-Se Technologies, Inc. 500-84-PB 11/02 Experts in the Business of Healthcare © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Per-Se Physician Services Emergency Medicine Services Case Study: Sacred Heart Medical Center Florida emergency department physician billings experience dramatic recovery with Per-Se. “Hospitals do an inefficient job of billing he situation was critical in the for emergency physicians,” says Dr. Gary Temergency department of Sacred Heart Pablo, medical director of Sacred Heart’s Medical Center in Pensacola, Florida. emergency department. Intentions may While patient lives were not at risk, the be good, he explains, but systems and bottom line appeared doomed. The resources do not support the process. independent physician group covering the “Say you’re a hospital finance guy. You department needed to hire additional staff. have limited resources. You have a The hospital could not afford to increase $10,000 heart patient bill and a $75 charge its subsidy to the practice. Because Sacred for an emergency doctor. Which one will Heart’s internal billing department did not you put your effort into? It’s a no-brainer. have the time or expertise to focus on You concentrate your efforts where you emergency physician billings, revenues get the greatest return. But $75 is a big were below expectations. As a result, the deal to emergency physicians. It adds physician group could not be expanded to up to real money.” cover increased patient volume. The medical center’s chief financial “People who specialize tend to be better officer proposed an innovative solution. at what they do. It’s true in medicine The physicians agreed to become and it’s true of billing companies. If Combine our national hospital employees – with one stipulation. you have a heart problem you see a The hospital would contract with an cardiologist, not a generalist. If you want independent company to handle database of practice- a company that specializes in emergency emergency department billings. physician billing, you use Per-Se.” Two years after hiring Per-Se Technologies, comparative information — Dr. Gary Pablo collections per patient improved by nearly Emergency Department Medical Director Sacred Heart Medical Center 33 percent. Billing became so efficient that the hospital’s bad debt vendor complained with our solid expertise When administrators and physicians came it was difficult to operate the account to the same conclusion, they embarked on profitably because outstanding balances in emergency medicine a mission to identify an external billing were so low. company. “Each contender said the same thing,” recalls Pablo. “They told us they The billing challenges faced by Sacred business management – could obtain more money than the Heart are not unusual for emergency hospital had been able to collect, and departments. However, the successful even though we’d pay a fee, we’d end transformation to today’s state of affairs and you have powerful up making more money.” As a point of is rare. This story offers insight into differentiation, they decided to select a how a billing company’s performance support for strategy billing partner that offered a higher level benefits the health of a hospital of expertise. emergency department. and decisions. © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Per-Se Physician Services About Sacred Heart “The Per-Se team seemed to be more The financial aspect is only part of the Medical Center knowledgeable than representatives success story. “Per-Se generates excellent Located in Pensacola, Florida, Sacred from other companies,” says the medical reports,” says Pablo. “We can easily Heart Medical Center is a 431-bed acute director. “Their other clients spoke very look at accounts receivable or productivity care facility and a member of the highly of them.” reports, or examine different aspects Ascension Health system. The of our practice. If I want a RVU (relative emergency department employs nearly Another factor working in Per-Se’s favor value unit) analysis to determine 20 full-time and part-time physicians, was its expertise in emergency physician whether we should create a pediatric as well as a staff of physician assistants billing. “People who specialize tend to be emergency department — boom! — and nurse practitioners. better at what they do,” says Pablo. “It’s I can get it in a week.” true in medicine and it’s true of billing About Per-Se Technologies companies. If you have a heart problem Pablo cites Per-Se’s outstanding customer Per-Se Technologies, Inc. [Nasdaq: PSTI] you see a cardiologist, not a generalist. service as another reason the relationship If you want a company that specializes has worked over the long term. “I like the is a leader in delivering comprehensive in emergency physician billing, you use people I deal with on an individual basis. business management outsourcing Per-Se.” The decision was clear — Per-Se They bring knowledge and expertise to services, financial and clinical software got the thumbs up. their jobs. They are familiar with the solutions, and Internet-enabled insurance companies, and they understand connectivity. Atlanta-based Per-Se Interestingly, of the billing companies the billing process.” enables integrated delivery systems and examined by Sacred Heart, Per-Se was not physician practices to optimize the the least expensive option. “But,” Pablo quality of care delivered and profitability “If Per-Se tells you they can provide a insists, “you get what you pay for.” He of business operations simultaneously. service, they will do it well.” provides an anecdote to back up his The leading provider of business perception. During the sales process, — Dr. Gary Pablo management outsourcing services to “Per-Se audited our charts and provided Emergency Department Medical Director Sacred Heart Medical Center physicians, Per-Se supports 47,000 an estimate of billings.” While the figures physicians and 2,000 healthcare seemed impressive at the time, the true magic occurred when the company Because of the positive experience the organizations. Per-Se processes continued to deliver results two years later. hospital, the physicians and Per-Se have more than 240 million medical “I’ll tell anyone this,” he says. “Per-Se shared, the team has undertaken a new transactions annually, and its solutions estimates collections accurately. They are challenge. Sacred Heart manages another manage 26 million patient lives online. very efficient in what they do. If Per-Se hospital in Chipley, about a 90-minute Additional information is available at tells you they can provide a service, they drive from Pensacola. The situation in www.per-se.com. will do it well.” that facility’s emergency department is strikingly similar to the circumstances Today, the emergency department, Sacred Heart faced only a few years ago. which employs nearly 20 full-time If history repeats itself, the prognosis and part-time physicians, as well as a for a complete recovery is excellent. staff of physician assistants and nurse practitioners, is essentially self-sufficient. With the exception of the medical For more information from Per-Se director’s position, the hospital no Technologies about physician services longer subsidizes physician or emergency and its emergency medicine capabilities, staff salaries. Revenues have more call 877/73PER-SE or visit our website than doubled. at www.per-se.com. © Copyright 2002, Per-Se Technologies, Inc. All rights reserved. Per-Se Technologies is a registered trademark and HEADQUARTERS Experts in the Business of Healthcare is a service 2840 Mt. Wilkinson Parkway, Atlanta, Georgia 30339 mark of Per-Se Technologies, Inc. All other trade- marks are the property of their respective owners. 770/444-5300 ■ 877/73PER-SE toll free ■ www.per-se.com 500 P CS/SACHRT-FL Boyd-FL 9/02 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Per-Se Physician Services Corpora te overview Critical Link is an embedded systems engineering firm providing end-to-end product engineering and custom off-the-shelf platforms used as product building blocks. Since 1997, we’ve been helping our customers bring award winning products to market fast and cost-effectively. effectively than from-the-ground-up Engineering: efforts, and we do this without ❑❑ Systems Engineering sacrificing on quality. ❑❑ Software Design ❑❑ Hardware Design Working with Us ❑❑ Project Management We pride ourselves in developing true ❑❑ Mechanical & Manufacturing partnerships with our customers. We work closely to develop built-to-last Custom off-the shelf platforms: relationships based on mutual trust ❑❑ MityDSP - customizable digital and customer success, and with every processing platform family engagement our goal is to be seen as a ❑❑ CCDsp - high-performance scien- seamless extension of your engineering tific cameras with embedded DSP team, complementing and extending your skills and core competencies. Critical Link History Critical began in 1997 as an embedded Our compact organizational size gives us electronics engineering consulting firm. the ability and agility to respond quickly to Our experience over the years has led us to new projects or existing project issues. But develop custom, configurable platforms – because we are large compared to many the MityDSP engines - which we provide to engineering departments, our customers our customers to embed in their products. have instant access to a wide breadth of We have built these engines to include a engineering skills and disciplines. set of robust, core elements, as well as a broad set of interfaces that are customiz- In an independent survey conducted by able. In some cases, Critical Link performs Dun & Bradstreet among our customers, the customization. In others, our custom- we received top ratings across the board, ers provide the customization themselves exceeding expectations in the areas that using our Development Kit. matter the most: We have also embedded customizable ❑❑ Timeliness MityDSP technology in scientific cameras, ❑❑ Problem Responsiveness the CCDsp, which our customers, in turn, ❑❑ Quality embed in their products. ❑❑ Total Cost ❑❑ Technical Support How we work ❑❑ Attitude At Critical Link, our expert engineers are committed to bringing your products to market more rapidly and more cost www.criticallink.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Corpora te overview Critical Link Areas of Expertise Our expertise and experience covers a broad range of engineering needs. In all our projects, we work in close partnership with our customers, becoming a seamless extension of their in-house engineering teams. We pride ourselves on understanding your project objectives, systematic project planning, and engineering excellence. Systems Engineering Software Design Hardware Design ❑❑ Requirements analysis ❑❑ Programming languages: high level, ❑❑ PCB Design: Altium, OrCAD, Allegro ❑❑ Standard systems engineering Assembler, scripting ❑❑ FPGA and VHDL process ❑❑ Real-time Operating Systems ❑❑ Analog design: high speed, low ❑❑ Sensor input algorithm design ❑❑ Device drivers: embedded & PC noise data acquisition ❑❑ Photonics ❑❑ Communications: Ethernet & serial; ❑❑ Sensor integration ❑❑ Control system design IP protocols, custom ❑❑ Processor subsystems: Intel, ❑❑ Communications system design ❑❑ Microprocessor/microcontroller Motorola, TI ❑❑ Digital signal processing architectures: embedded SW on ❑❑ High speed bus architectures: VME, ❑❑ Systems test multiple HW platforms PCI, USB, LVDS, GTL ❑❑ Graphical User Interfaces ❑❑ Power supply: switching, linear ❑❑ Software design methodologies: supplies OOD, SA/SD Mechanical & Manufacturing Project Management Custom off-the-shelf platforms ❑❑ Mechanical concept development ❑❑ Task breakdown, time and cost ❑❑ MityDSP: Family of Off-the-shelf ❑❑ Precision opto-mechanical/electro- estimates CPU platforms with configurable mechanical enclosure design ❑❑ Periodic management reviews I/O, easily customizable to meet ❑❑ Agency approvals ❑❑ Frequent status reports processing requirements for a broad ❑❑ Manufacturing test fixtures ❑❑ Frequent resource allocation range of applications. ❑❑ Transition-to-manufacturing ❑❑ Management of cost and schedule ❑❑CCDsp: a family of high-perfor- ❑❑ Low-volume production mance scientific cameras that utilize the MityDSP as an on-board data processor, minimizing the need for external data analysis. Think Critical. When you think Critical Since 1997, Critical Link has been Link, you know that you’re working with helping its customers in a broad range expert engineers who are committed to of industries bring winning products to bringing your products to market more market faster and more cost-effectively than rapidly and more cost effectively than possible through in-house efforts alone. from-the-ground-up efforts, and we do When it comes to embedded systems, this without sacrificing on quality. Think Critical. critical link 6712 Brooklawn Parkway SyracuSe ny 13202 315.425.0405 info@criticallink.com www.criticallink.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet/ Basic Juniper Service Provider Routing Course Course Outline his entry to intermediate-level, instructor-led course focuses on installation, con- Tfiguration, and operational analysis of Juniper Networks routers in the service provider environment. It maps most closely to the Juniper Networks OTJNR and CJNR courses as it covers the configuration of system and protocol-related features for the Juniper Networks M-series and T-series platforms. Topics include JUNOS software CLI, RIP, OSPF, IS-IS, BGP, MPLS, firewalls, and routing policy. This course provides all needed intermediate-level knowledge for a student to successfully prepare for iP- ath’s Advanced Juniper Service Provider Routing course. Course Content: Juniper Networks Official Course Names: • Juniper Hardware, Software, and JUNOS • Operation and Troubleshooting of Juni- • Protocol Independent Properties per Networks Routers (OTJNR) • Routing Information Protocol (RIP) • Configuring Juniper Networks Routers • Open Shortest Path First (OSPF) (CJNR) • Intermediate System to Intermediate System (IS-IS) Intended Audience: • Border Gateway Protocol (BGP) • Routing Policy The primary audience for this course in- • Firewall Filters cludes personnel who are responsible for the • Multicast provisioning, deployment and troubleshooting • Multiprotocol Label Switching (MPLS) of Juniper Networks router-based networks in a service provider environment. For more information, please Objectives: contact your iPath/Solunet Duration: 5 days salesperson. iPath Services This is an intensive, hands-on course with is a high-end consulting and students participating in a variety of configu- Cost: $3,500 (USD) per student. professional training division rations and troubleshooting scenarios. Each of Solunet providing unique student team controls its own router and iPath Services offers standard on-site train- solutions to maximize value participates in building large, multifunctional ing courses at the customer’s site or at for your business needs. networks. Students who complete this course another location the customer chooses. Stan- iPath focuses on the design will be proficient in the configuration and dard On-site training courses are $6000/day. and integration of enterprise, operation of the major protocols and features federal and carrier networks supported in JUNOS software. and we excel in situations that require creativity, expertise Prerequisites: and speed. We are a Juniper Networks Authorized Educa- This course assumes knowledge on the fol- tion Center (JNAEC), we hold lowing topics: the highest level of Juniper certifications (JNCIE) and we • OSI Model have developed many official • TCP/IP Operation Juniper training course materi- • IP Address and Subnetting als. All training courses are • Destination-Based Routing prepared and delivered with our customer’s needs in mind. Related Certification Exam: JN0-201, Juniper Networks Certified Internet Associate-M phone number email address www.ietraining.net © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet/Course Outline Basic Juniper Service Provider Routing Course his entry to intermediate-level, instructor-led course focuses on installation, confi guration, Tand operational analysis of Juniper Networks routers in the service provider environment. It maps most closely to the Juniper Networks OTJNR and CJNR courses as it covers the confi gu- ration of system and protocol-related features for the Juniper Networks M-series and T-series platforms. Topics include JUNOS software CLI, RIP, OSPF, IS-IS, BGP, MPLS, fi rewalls, and routing policy. This course provides all needed intermediate-level knowledge for a student to successfully prepare for iPath’s Advanced Juniper Service Provider Routing course. Course Content: • OSI Model • TCP/IP Operation • Juniper Hardware, Software, and JUNOS • IP Address and Subnetting • Protocol Independent Properties • Destination-Based Routing • Routing Information Protocol (RIP) • Open Shortest Path First (OSPF) Related Certifi cation Exam: JN0-201, Juniper • Intermediate System to Intermediate System Networks Certifi ed Internet Associate-M (IS-IS) • Border Gateway Protocol (BGP) Juniper Networks Offi cial Course Names: • Routing Policy • Firewall Filters • Operation and Troubleshooting of Juniper • Multicast Networks Routers (OTJNR) • Multiprotocol Label Switching (MPLS) • Confi guring Juniper Networks Routers (CJNR) Objectives: Intended Audience: This is an intensive, hands-on course with stu- The primary audience for this course includes dents participating in a variety of confi gurations personnel who are responsible for the provision- and troubleshooting scenarios. Each student ing, deployment and troubleshooting of Juniper team controls its own router and participates in Networks router-based networks in a service building large, multifunctional networks. Students provider environment. who complete this course will be profi cient in the confi guration and operation of the major protocols Duration: 5 days and features supported in JUNOS software. Cost: $3,500 (USD) per student. Prerequisites: iPath Services offers standard on-site train- This course assumes knowledge on the following ing courses at the customer’s site or at another topics: location the customer chooses. Standard On-site training courses are $6000/day. For more information, please contact your iPath/Solunet salesperson. iPath Services is a high-end consulting and professional training division of Solunet providing unique solutions to maximize value for your business needs. iPath focuses on the design and integration of enterprise, federal and carrier networks and we excel in situations that re- quire creativity, expertise and speed. We are a Juniper Networks Authorized Education Center (JNAEC), we hold the highest level of Juniper certifi cations (JNCIE) and we have developed many offi cial Juniper training course materials. All training courses are prepared and delivered with our customer’s needs in mind. phone number email address www.ietraining.net © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet/Course Outline Basic Juniper Service Provider Routing Course his entry to intermediate-level, instructor-led course focuses on installation, confi guration, and Toperational analysis of Juniper Networks routers in the service provider environment. It maps most closely to the Juniper Networks OTJNR and CJNR courses as it covers the confi guration of system and protocol-related features for the Juniper Networks M-series and T-series platforms. Top- ics include JUNOS software CLI, RIP, OSPF, IS-IS, BGP, MPLS, fi rewalls, and routing policy. This course provides all needed intermediate-level knowledge for a student to successfully prepare for iPath’s Advanced Juniper Service Provider Routing course. Course Content: Related Certifi cation Exam: JN0-201, Juniper Networks Certifi ed Internet For more information, please • Juniper Hardware, Software, and Associate-M contact your iPath/Solunet JUNOS salesperson. iPath Services • Protocol Independent Properties Juniper Networks Offi cial Course is a high-end consulting and • Routing Information Protocol Names: professional training division (RIP) of Solunet providing unique • Open Shortest Path First (OSPF) • Operation and Troubleshooting solutions to maximize value • Intermediate System to Intermedi- of Juniper Networks Routers for your business needs. ate System (IS-IS) (OTJNR) iPath focuses on the design • Border Gateway Protocol (BGP) • Confi guring Juniper Networks and integration of enterprise, • Routing Policy Routers (CJNR) federal and carrier networks • Firewall Filters and we excel in situations that • Multicast Intended Audience: require creativity, expertise • Multiprotocol Label Switching and speed. We are a Juniper (MPLS) The primary audience for this course Networks Authorized Educa- includes personnel who are respon- tion Center (JNAEC), we hold Objectives: sible for the provisioning, deploy- the highest level of Juniper ment and troubleshooting of Juniper certifi cations (JNCIE) and we This is an intensive, hands-on course Networks router-based networks in a have developed many offi cial with students participating in a variety service provider environment. Juniper training course materi- of confi gurations and troubleshooting als. All training courses are scenarios. Each student team con- Duration: 5 days prepared and delivered with trols its own router and participates in our customer’s needs in mind. building large, multifunctional net- Cost: $3,500 (USD) per student. works. Students who complete this course will be profi cient in the con- iPath Services offers standard on-site fi guration and operation of the major training courses at the customer’s protocols and features supported in site or at another location the custom- www.ietraining.net JUNOS software. er chooses. Standard On-site training phone number courses are $6000/day. email address Prerequisites: This course assumes knowledge on the following topics: • OSI Model • TCP/IP Operation • IP Address and Subnetting • Destination-Based Routing © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Executive Overview Why IT Hosting from The Planet is the smart decision. Presented by: Reducing IT costs and improving service levels through IT hosting The Planet 315 Capitol Street, The Yankee Group, a leading technology research firm, has noted a growing Suite 205 trend in how small- to medium-size businesses (SMBs) pay for and manage their Houston, Texas 77002 866-325-0045 information technology – everything from email to Web sites and applications. Instead of buying hardware and software, and hiring technology employees or contractors on a “do-it-yourself” basis, SMBs are increasingly outsourcing IT 1 infrastructure to IT hosting specialists. IT hosting providers supply businesses with everything from data center space for their own servers — known as colocation — to hosted servers dedicated for By leasing servers offsite the exclusive use of a customer — known as dedicated servers. They may also at an enterprise data- offer a menu of add-on IT expert services to the whole deal — IT infrastructure center for a monthly fee that are fully managed, known as managed hosting. — and gaining access The reason for this trend is straightforward. By leasing servers offsite at an to experts and admin enterprise datacenter for a monthly fee — and gaining access to experts and services from hosting admin services from hosting providers — SMBs realize significant savings on IT costs compared with purchasing infrastructure and hiring specialized staff. For providers — SMBs realize example, comparing total costs over three years between buying and maintain- significant savings… ing IT infrastructure in-house or on-premise versus leasing from an IT hosting provider, analyst firm Frost & Sullivan has estimated that a small business of less 2 than 100 employees can cut its IT infrastructure costs by up to 75 percent. www.theplanet.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Why IT Hosting from The Planet is the smart decision. Executive Overview Beyond the substantial cost savings, many SMBs are also choosing IT hosting as a means to access data center infrastructure, networks and technology staff that “My rule to live by as an they could never afford to on their own. It also eliminates IT capital expenses entrepreneur is to be which offers the flexibility for users to scale their IT infrastructure as needed. cheap and run fast. Using This executive overview provides a brief description of the advantages and op- The Planet as a hosted tions SMBs are gaining through IT hosting. IT infrastructure provider is one of the best ways Gain access to world-class data centers, networks and to be cheap and run fast technology experts to build your business... you don’t have to worry Hosting suppliers have evolved over the past several years from server ware- about managing the houses into highly sophisticated IT infrastructure providers that feature world- technology or investing a class data centers. Staffed 24x7x365 with IT experts, these data centers great deal of capital.” offer ultra-high-speed network connections. For example, The Planet, based in Texas, hosts IT infrastructure for more than 25,000 small- and medium-size Mark Fletcher Startupping.com, California businesses and 14.1 million Web sites worldwide. Housing more than 50,000 servers at six SAS 70 Type II data centers located in Houston and Dallas, The Planet boasts a breadth of capabilities that few large enterprises, let alone the average SMB, could ever hope to build and maintain on their own. The Planet IT hosting provides: ❏❏ 250,000 sq ft. of datacenter space ❏❏ Eight Tier 1 telecom providers and direct Internet connections “The Planet’s multiple ❏❏ Industry-leading network bandwidth capacity: 150+ gigabits/second with Tier-1 providers ensure multiple network POPs (points-of-presence) ❏❏ 24x7x365 access and security consistent uptime ❏❏ N+1 cooling and redundant power and diesel generator systems and an excellent ❏❏ Certified engineers for monitoring, security and admin services options shopping experience for ❏❏ Full range of Dedicated Servers and Managed Hosting services customers...latency is never an issue. The Eliminate IT capital expenses, minimize risk, and scale solutions they provide on demand also deliver a compre- One of the key advantages of IT hosting in an uncertain economy stems from its hensive package that elimination of capital expenses for technology. SMBs can not only avoid capital serves as the IT back- outlays, but also the risk of investing too much or too little on technology. They bone for my business.” are able to preserve cash that is vital to the survival and success of the business. Ming Keong Kuan Predictable monthly fees mean that financial commitments are kept to a mini- iStyles.com, Singapore mum and can be changed in a matter of days or hours if required. 866-325-0045 2 www.theplanet.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Why IT Hosting from The Planet is the smart decision. Executive Overview Why IT hosting is the smart business decision for tough times — and beyond “Northstar (managed hosting) provides The availability of high quality, reliable IT hosting has radically altered the expertise for our competitive landscape for small- to medium-size businesses, giving smaller, highly available, more nimble organizations a profound advantage. Hosting providers like The clustered environment Planet provide SMBs the opportunity to exploit that advantage as efficiently that scales as our and cost effectively as possible, which saves thousands of dollars over do-it- business grows.” yourself approaches. William A. Geers Sant Corporation, Ohio By helping to significantly cut IT costs in an uncertain economy — along with re- ducing risk and enhancing productivity -- IT hosting provides a solution that your company should examine more closely. For more information contact a Business Technology Advisor at The Planet by calling toll free 866-325-0045 or emailing The Planet at hosting-advice@theplanet.com. IT Hosting from The Planet: The smart IT decision The Planet is the leading provider of On Demand IT Infrastructure solutions, hosting more than 25,000 small- and medium-size businesses and 14.1 mil- lion Web sites worldwide. With the best choice of servers, software tools and world-class support, backed by state-of-the-art facilities and an enterprise-class network, The Planet turns IT into a powerful competitive advantage that enables customers to grow their businesses. For additional information, visit http://www.theplanet.com. References: 1. “Leveraging Capex-Free Managed Hosting,” Gary Chen, Yankee Group, 2008. 2. “SMBs Can Cut IT Costs by More Than 75% by subscribing to Hosted IT In- frastructure Services,“ Michael Suby, Stratecast, a division of Frost & Sullivan, 2006. ©2009. The Planet. 866-325-0045 5 www.theplanet.com © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet ® Tellabs 2300 RSU Screening Station Reduce operating costs ■ The Tellabs 2300 remote service unit (RSU) screen- Overview: ing station is a key part of managing your RSU repair and return inventories. The screening station features a modified host digital terminal (HDT) that simulates a typical plant environment and verifies the state of more than 15 RSU functions. The Tellabs 2300 RSU screening station is a Tellabs 2300 telephony distribution system shelf equipped with a local exchange power supply unit (L-PSU), a central processor unit (CPU) and a modified multi- point radio frequency (MRF) module. The shelf is shielded and packaged in a portable cabinet with two label printers and a cable interface panel. Your Tellabs 2300 RSU Screening Station PC connects to the cabinet to control the operation of the screening station via special software. ■ ■ Reduce repair OPEX by eliminating shipping validate the radio frequency (RF) link for down- ■ Features and “no defect found” charges stream and upstream and Benefits: ■ ■ Improve inventory management by quickly iden- Three different power sources are built into the tifying RSUs for re-use or repair station: AC, DC and network ■ ■ Reduce registration time for reinstalls when The station reports the results for each test and RSUs are in a “like-new” state prints a cumulative “pass” or “fail” label ■ ■ Easy-to-use graphical interface for anyone Log files for all unit test results are created and to use — no special training required for stored in a portable text format that can be station operation imported into database or spreadsheet applica- ■ Rigorous RSU screening is assured by operating tions for report generation and trend analysis ■ parameters set to extreme conditions The screening station software interfaces with ® ■ An RSU is identified as useable or in need of any PC-running Microsoft Windows NT (4.0+) repair in less than three minutes or Windows 2000 ■ ■ Reset the RSU to a “like-new” state: All of the station components are housed ■ verify factory-calibrated settings such as the in a 23” x 26” cabinet designed for a ware- user ID (UID) and serial number house setting ■ test functionality of the light emitting diodes (LEDs) and provisioning button ® ■ The Tellabs 2300 RSU Screening Station is available now. For more information, visit us at tellabs.com, Ordering and or contact your Tellabs sales representative or the Tellabs Sales Administration Department at Availability: 1.800.445.6501. One Tellabs Center The following trademarks and service marks are owned by Tellabs Operations, Inc., or its affiliates in the United 1415 West Diehl Road ® ® ® States and/or in other countries: TELLABS , TELLABS and T symbol , and T symbol . *All other company names Naperville, IL 60563 U.S.A. and products mentioned herein may be the property of their respective companies. Tel: +1.630.798.8800 © 2004 Tellabs. All rights reserved. 74.1381E Rev. A 01/04 Fax: +1.630.798.2000 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet ® Tellabs 2330 Remote Indoor Service Unit (RiSU) RiSU Issue 5 for Primary Line Telephony ■ The Tellabs 2330 RiSU — part of the Overview: ® Tellabs 2300 telephony distribution system — is designed to deliver integrated telephony and cable television to the home or small business over exist- ing hybrid fiber-coax (HFC) networks. This newly enhanced RiSU provides a compact, low-power, multi-service access platform for robust and reli- able cable telephony services. The Tellabs 2330 RiSU Issue 5 offers superior performance and faster, easier installations. A smaller enclosure features an attractive design for the discriminating customer, and offers user- friendly access panels for quick installation and maintenance. In addition, this RiSU supplies fully- biased ringing, making it compatible with most Tellabs 2330 Remote Service Unit Customer Premise Equipment (CPE) devices. ■ ■ The Tellabs 2330 RiSU provides two lines of Easily removed access panels for quick Features telephony service and is locally powered with an installations and battery replacement and Benefits: ■ optional battery module for continued service dur- Can be mounted on a wall or in a desk/table ing a power outage. This RiSU is equipped to meet top application ■ the operational needs of customers and delivers Provides a remote on/off control for first-class telephony service worldwide. video service ■ Software-downloadable for easy upgrade to ■ Provides two lines of telephony service new services ■ Delivers battery biased ringing for superior ■ Can receive power fed from the in-home CPE compatibility power source (230 VAC or 110 VAC outlet at ■ Modular component design provides for bat- 50 or 60 Hz) tery and power converter removal for mainte- nance or service disconnection without de - installation of the RiSU ■ Improved RF performance and isolation ■ Rechargeable battery backup supports five hours in idle state or two hours with both lines off-hook in case of a local power failure ■ Built-in maintenance and diagnostic features can be activated from the Tellabs 2300 sys- tem to simplify troubleshooting ■ Modular RJ-11 telephone connections, CATV access point, network interface electronics, AC/DC converter, power supply/battery charger, and optional backup battery are integrated into one new, compact, attractive enclosure ■ Improved LED's that provide both the system and battery status, and help facilitate fast diagnoses on customer trouble calls © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet ■ Specifications: RF and VF Specifications Power Specifications ■ ■ Downstream Frequency: 470 to 862 MHz provi- AC Input: 110-265 VAC at 50/60 Hz sionable in 1.5 Mhz channels on 64 KHz centers ■ Upstream Frequency: 5 to 42 and 65 MHz provi- Environmental Specifications sionable in 1.9 MHz channels on 50 KHz centers ■ Operating Temperature: -5 to +50° C ■ (23 to 122° F) Ringing Frequencies: 17, 20, 25, 33.3, or 50 ■ Hz. Default is 20 Hz Humidity: 5 to 95%, no condensation ■ RF Coax Connections: Type-F female, with Dimensions and Weight optional IEC add-on ■ ■ Height: 21.59 cm (8.5 inches) Upstream Output Level: 22 to 55 dBmV, +/-2dB, ■ in approximately 1 dB increments Width: 25.9 cm (10.2 inches) ■ Downstream Receive Sensitivity: -15 to +15 ■ Depth: 7.8 cm (3.1 inches) dBmV ■ Weight: 2.2 kg (4.9 lb.) with battery ■ Carrier to Noise Ratio: Greater than or equal to 23 dB in 2 MHz bandwidth Regulatory ■ BER: Better than 10 at 23 dB CNR ■ -8 Electronic Emissions ■ Modulation Type: QPSK, downstream/upstream ■ Compliant with FCC Class B and FCC Part 15 ■ Idle Channel Noise: Less than or equal to 18 and EN55022 Class B dBnrC ■ ESD ■ Two Wire Impedance: 600 ohms ■ Compliant with Bellcore GR-CORE-1089 ■ Transmission Loss T1/E1 to RISU: -4.5 dB +/-0.5 section 2.2.1 and 2.2.2; dB typical ■ EN55024-1 table 1 item 1.3 ■ Transmission Loss RISU to T1/E1: -2.5 dB +/-0.5 ■ Safety dB typical ■ Compliant with UL 1697; CAN/CSA 22.2 ■ RF congestion tone frequencies: 400 and 1600 950-95 third edition; Hz composite tone ■ EN60950 and CE mark ® ■ Ordering and The Tellabs 2330 Remote Indoor Service Unit is available now. For more information, visit us at Availability: tellabs.com, or contact your Tellabs sales representative or the Tellabs Sales Administration Department at 1.800.445.6501. Part Number Description 85-2303-2C4NDW-X Tellabs 2330 RiSU with 2 voice lines, 5-42 MHz upstream, 470-862 MHz downstream 85-2303-2N6NNW-X Tellabs 2330 RSU with 2 voice lines, 5-65 MHz upstream, 470-862 MHz downstream One Tellabs Center 1415 West Diehl Road The following trademarks and service marks are owned by Tellabs Operations, Inc., or its affiliates in the United ® ® ® States and/or in other countries: TELLABS , TELLABS and T symbol , and T symbol . *All other company names Naperville, IL 60563 U.S.A. and products mentioned herein may be the property of their respective companies. Tel: +1.630.798.8800 Fax: +1.630.798.2000 © 2004 Tellabs. All rights reserved. 74.1382E Rev. A 01/04 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet ® Tellabs 5500 NGX Transport Switch Series Complete Integration of DCS, Transport and Data Technology ■ Overview: Reduce Your Capital and Operating Costs with Tellabs 5500 NGX Transport Switch Series The Tellabs 5500 NGX transport switch is your complete solution for bandwidth manage- ment. Tellabs can help you open new revenue streams, dramatically lower your capital and operating cost and simplify your migration into new service delivery. The Tellabs 5500 NGX transport switch family enables the seamless evolution of the industry ® leading Tellabs 5500 digital cross-connect to sup- port dense, high-speed optical transport and man- agement of wideband, broadband and data traffic. The Tellabs 5500 NGX transport switching series simplifies delivery of new services. system that can grow up to 5,376 STS-1 ■ Features The Tellabs 5500 NGX equivalent capacity (2,688 STS-1s for fully and Benefits: Transport Switch Series protected TDM applications). The Tellabs 5500 NGX transport switch series combines the highly integrated optical and data Migrate Easily to New Ethernet-over- bandwidth management features of the Tellabs® SONET Services 5500 NGX transport switch (formerly the Tellabs® The Tellabs 5500 NGX transport switch series 6400 transport switch) with the proven perform- enables you to offer Ethernet services over your ance of the market-leading Tellabs 5500 digital existing SONET infrastructure. This makes it easy cross-connect system. The Tellabs 5500 NGX ■ Offers the first to start selling Ethernet services because Ethernet transport switch is a cost-effective solution that complete integration and SONET circuits are provisioned in exactly the enables carriers to seamlessly migrate their exist- of DCS, transport same way. There is no learning curve, so that data ing investment to a highly integrated, well man- and data technology. services — such as Gigabit Ethernet (GigE) — can aged, next-generation network. be provisioned from edge central offices or points ■ Reduces capital In addition, the product family includes the of presence. expenditure costs by up Tellabs 5500 NGX-S transport switch which offers to 70 percent in trans- Delivery of these new services is simplified with full DCS functionality in a single shelf. The Tellabs port applications versus standard SONET payload provisioning for Ethernet 5500 NGX-S reduces the operational steps tandem-tied ADMs. traffic ensuring reliable data service. The Tellabs required to turn-up new service by 67 percent 5500 NGX transport switch is compatible with ■ Dramatically compared to a NG-ADM and by 50 percent com- existing OSS management systems including increases optical pared to a NGADM and DCS combination, lowering RBOC OSMINE elements. density by up operational costs by two-thirds. to 21 times. The Tellabs 5500 NGX-S also can scale in- Speed Revenue Through Rapid ■ Slashes operating service and in a fully non-blocking manner to the Service Provisioning expenses by reducing Tellabs 5500 NGX-MX transport switch. This The evolution of a currently installed Tellabs 5500 network elements. represents the industry’s first scalable, fully non- digital cross-connect to a Tellabs 5500 NGX trans- blocking multi-bandwidth management system. port switch is as easy as adding a single shelf, the With the new Tellabs 5500 NGX transport switch HD-336 shelf. This shelf supports up to 18,816 series, service providers have the industry’s only non-blocking VT1.5 cross-connections. Its versatile scalable, high-density transport switch that can switch fabric supports 64 Gbps of non-blocking, support 100 percent wideband, broadband and full-duplex, traffic-processing horsepower. With any data traffic switching in one powerful, compact card in any slot versatility, the HD-336 shelf © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet provides simple and flexible growth options, either as the NGX-S stand alone solution, as the input/output interface shelves of the Tellabs 5500 NGX-MX, or as the next-generation shelf for the installed base of Tellabs 5500 digital cross-connect. SONET wideband, broadband and Ethernet provi- sioning are consolidated in a single network ele- ment, vastly simplifying and automating circuit turn-up, testing and delivery. The Tellabs 5500 NGX transport switch reduces the manual labor associated with legacy equipment, and offers ® point-and-click provisioning through the Tellabs MetroWatch™ element manager. Why Choose the Tellabs 5500 NGX Transport Switch Series for Your Network? The Tellabs 5500 NGX transport switch can not only transform an existing Tellabs 5500 digital Tellabs 5500 NGX-S transport switch cross-connect, but it also can stand alone as the reduces OpEx by two-thirds. Tellabs 5500 NGX-S transport switch. The Tellabs 5500 NGX transport switch can transform any net- support a single shelf that can handle an 18,816 work into a lean competitive power, without the VT1.5 or DS-1 cross-connect capacity. With the limitations that alternative solutions introduce circuit-level TSI functionality distributed to the which which stifle growth, inhibit new service individual interface boards and matched for port offerings and slow responsiveness to customers. speed and density, carriers need only pay for this With the Tellabs 5500 NGX-S transport switch, cross-connect circuitry as they add port capacity. overall network costs are greatly reduced versus With the flexibility to select from full wideband/ alternative solutions. In addition to its low cost as broadband interface boards to broadband-only, and a NG-DCS platform, the Tellabs 5500 NGX-S to multi-GigE, the system growth can be custom transport switch continues to pay back by elimi- tailored and cost-optimized for any traffic type. nating hidden future growth and operational costs The Tellabs 5500 NGX-MX transport switch offers that are typical of NG-ADM solutions employed to unprecedented scalability in a fully nonblocking serve as DCS-type applications. multi-bandwidth management system. The architecture of the Tellabs 5500 NGX-S trans- With the new Tellabs 5500 NGX-MX transport port switch provides unmatched versatility while switch, service providers will have the industry’s enabling simple growth without constraints or only scalable, high-density transport switch that compromises. All slots have direct any-to-any con- can support 100 percent wideband, broadband or nectivity at any circuit level from DS-1 to STS-Nc. data traffic switching in one powerful system. The Every slot can support dense, high-speed optical Tellabs 5500 NGX-MX transport switch enables connectivity with full drill down visibility into VT service providers to save up to 70 percent in and even M13 DS-1 payloads for maximum traffic CapEx over current network deployments by fully control, monitoring and maintenance. integrating bandwidth management and transport For a product with its unrestricted DCS-level per- functions. It dramatically shrinks floor space by up formance, the Tellabs 5500 NGX-S transport to 90 percent — compared to first generation digi- switch offers an amazingly cost-effective solution. tal cross-connects and stacked add/drop multiplex- It is the first product of its kind to smash the bar- ers (ADMs). With the Tellabs 5500 NGX-MX trans- rier of minimum start-up costs and footprint cou- port switch you can cost-effectively migrate from a pled with optimally matched pay-as-you-grow low, first-cost single-shelf system to full system bandwidth management scalability. Just one com- mon equipment board type is all that is needed to 2 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet capacity while preserving more than 90 percent of the initial investment. Exceptional Performance and Scalability ■ Versatile single-switch fabric supports high density cross-connect and Ethernet-over- SONET ■ Unprecedented scal- ability for TDM and data traffic management in a compact platform ■ 18,816 VT1.5 / 672 STS-1 TDM grooming ■ 200 million Ethernet Tellabs Ethernet-over-SONET with Virtual Concatenation frames per second reduces wasted capacity. (FPS) ■ Restriction-free ■ Up to 200 million frames per second universal slots yield tremendous flexibility (MFSP) for Ethernet frames and density ■ Supports Ethernet, TDM, uni-cast, multi- ■ Robust SONET-based UPSR and BLSR rings cast, bridge and roll, test access ■ Integration of SONET ADM, wideband and broadband DCS and M13 and Ethernet Protocols Supported Ethernet switching ■ Processing of Ethernet frames at the ■ Speeds revenue through rapid service and full line rate provisioning ■ Ethernet formats: 802.3 and Ethernet ■ Simplified migration into new service deliv- version II ery with Ethernet-over-SONET ■ Auto-negotiation ■ Dramatically lowers your CapEx and OpEx ■ 802.3x flow control costs and improves network performance ■ IEEE 802.1Q and 802.1p, VLANs ■ ANSI standard support for Ethernet-over- Tellabs 5500 NGX Transport Switch, SONET (EoS) virtual concatenation Nx T1.5, Switch Fabric Nx STS-1 and Nx STS-3c service providing ■ Fully non-blocking bandwidth services from 1.6 Mbps to 1 ■ 64 Gbps switch fabric on the 5500 NGX-S Gbps in 1.6 Mbps increments ■ 512 Gbps switch fabric on the 5500 NGX-MX ■ EoS framing based on ITU X.86 or ANSI ■ 18,816 groomed VTs per interface shelf Generic Framing Procedure (GFP) ■ Up to 8 interfaces shelves on the Tellabs ■ RFC-1757 RMON (Remote Monitoring) 5500 NGX-MX transport switch ■ DS-1 Interface SONET Optical Interface Boards Specifications: ■ ■ 28 ports per board 4 port, 8 port OC-3, 155.52 Mbps ■ ■ Jitter performance: Per ANSI T1.102, GR-253 1 port, 4 port OC-12, 622.08 Mbps ■ One port OC-48, 2.488 Gbps ■ 1310 nm, 15xx nm ITU DS-3/STS-1(EC-1) Interface ■ Fully non-blocking ■ 8 ports per board, BNC connectors ■ Traffic loading: 100% TDM, 100% data or any ■ DS-3 format: M13, DS-3 clear, C-bit parity traffic mix ■ EC-1/STS-1 format support: VT1.5 mapped ■ Jitter performance: Category II per GR-253 ■ Jitter performance: Cat. I per GR-499, Cat. II per ■ UPSR ring support GR-253 3 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited. Data Sheet ■ Tellabs provides Ethernet Interface Board Gigabit Ethernet Environmental network equipment and ■ ■ 4 ports, GBIC interfaces supported: Operating temperature: 0 to +50° C ■ ■ 1000BaseSX over multi-mode fiber (IEEE Storage temperature: -20 to +70° C professional services 802.3z) that help the world’s ■ 1000BaseLX over single-mode fiber (IEEE DC Power Requirements leading communications 802.3z) ■ Dual independent feeds carriers succeed in ■ 1000BaseZX over single-mode fiber ■ Input voltage: -48 VDC delivering today’s ■ 1000BaseT CAT-5 UTP, DB-9 connector ■ Operating range: -42.0 to -56.0 VDC services and enabling Interfaces per Shelf tomorrow’s. The world Alarms and OS Interface communicates through DS-1: 392 Gig. Ethernet: 56 ■ OS interface: Local RS-232 craft, 100-Base-T Tellabs™ — most LAN, X.25 OC-3: 112 DS-3/STS: 112 telephone calls and ■ External alarms: Reserved — 6 outputs, OC-48: 14 OC-12: 56 Definable — 8 inputs, 6 outputs Internet sessions in ■ Terminal server 4 RS-232 several countries, Equipment Protection including the United Agency Approvals ■ States, flow through the Configurable protection groups, any slot optional ■ NEBS: GR-63-Core, GR-1089-Core (Level 3) for protect/non-protect company’s equipment. ■ Safety: UL 1950, CSA C22.2 No. 950 ■ DS-1, DS-3/STS: 1:N, N<13 (optional) Our employee-owners ■ EMI: FCC Class A, FCC Part 15 ■ OC-3, OC-12, OC-48: 1+1 (optional) develop and deploy ■ Network control board/switch fabric: 1+1 metro optical networking ■ Switch to protection time: <50ms Element Management Support solutions and business ■ Sun Solaris Platforms or Windows NT connectivity services in Synchronization ■ SNMPv2c Agent, TL-1 ■ FTP software download partnership with Tellabs ■ Internal stratum 3 clock (± 4.6 ppm) ■ Automated facility test access — monitor and with holdover customers in more than split modes ■ Synchronization status messaging on SONET 100 countries. S1 byte and ESF BITS interface ■ Primary and redundant BITS IN/OUT Telcordia OSMINE Support ■ Loop/line timing to any SONET interface ■ TIRKS ■ NMA Physical ■ HD-336 Shelf: ■ Size: 23.6” h x 17” w x 12” d (3 per 7-ft rack) ■ Mounting options: 19" or 23" rack ■ High Density Switch Shelf: ■ Size: 36.75" h x 20.5" w x 13.9" d One Tellabs Center 1415 West Diehl Road The following trademarks and service marks are owned by Tellabs Operations, Inc., or its affiliates in the United ® ® ® States and/or in other countries: TELLABS , TELLABS and T symbol , and T symbol . *All other company names Naperville, IL 60563 U.S.A. and products mentioned herein may be the property of their respective companies. Tel: +1.630.798.8800 Fax: +1.630.798.2000 © 2003 Tellabs. All rights reserved. 74.1376E Rev. B 11/03 © 2009 StudioZ, Anne Z. Williamson. All rights reserved. Duplication/distribution prohibited.